Last updated: September 16, 2026
1. Who we are
Frio Ideal (CNPJ 14.725.616/0001-34), Rua Eliana, 78 — Jardim Mirian, Vargem Grande Paulista/SP, Brazil, is the controller of personal data processed on this website (frioideal.com.br).
2. What data we collect
We collect the data you submit in the form (company, sector, interest, message, name, email and phone), along with the request’s page and language. The server processes your IP address and browser information for security and, with marketing consent, measurement. Campaign and browsing data are used according to your consent preferences (see Cookie Policy).
3. Why we use it
To answer your service or quote request (pre-contractual procedures, art. 7, V, LGPD) and, with your consent, to measure site usage and campaign performance (art. 7, I).
4. Sharing
Your contact data is used by the Frio Ideal sales team. To run the website and the form we rely on two providers: Cloudflare, which hosts the site and runs the form (its technical logs may contain the submitted data when a delivery fails, so the request is not lost), and Resend, which delivers the form message by e-mail to our team. Measurement tools (Google Analytics, Meta) receive browsing data only with your consent and only when they are active on the site. We do not sell personal data.
5. Retention
Requests that do not lead to a contract are retained for up to 12 months after the last contact, reviewed monthly and deleted at the end of that period. If a contract is entered into, necessary records are retained for its performance, legal obligations and the exercise of rights for the applicable period. Technical failure logs are retained for the hosting provider’s available period, up to 7 days; copies recovered for customer service follow the same commercial retention rule. You may request deletion by email, subject to legal retention requirements.
6. Your rights
You may request confirmation of processing, access, correction, anonymization, portability and deletion of your data, and withdraw consent, via contato@frioideal.com.br.
7. Security
The site uses HTTPS and access to lead data is restricted to the team responsible for service.